As the President of PrideGroupCo, Brian Montgomery needs little introduction.

Under Brian’s stewardship, PrideGroupCo has been able to help dozens of companies across the DFW region meet their business goals through virtual assistant and virtual business management services, virtual offices, professional meeting spaces and introductions to key professional services providers in our extensive business network.

Passionately entrepreneurial, Brian has been in business since the age of 10. While his first business goal – wearing a tie to work – might have changed, the values that underpin his approach to working remain the same.

A self-professed “nice” entrepreneur, his people-driven approach ensures the best possible outcomes for the exceptional staff, clients and individuals he’s lucky enough to work with on a daily basis.

When Brian founded PrideGroupCo at the beginning of 2014, his aim was to build a successful company that was truly focused on serving clients and employees and not solely on bottom-line financials. Even across a storied career, this remains the business accomplishment he is most proud of.

“Don’t focus on the money,” says Brian. “Focus on the customer, and the rest will take care of itself.”

Working with PrideGroupCo has put Brian in the position to help local companies across all backgrounds and niches grow their offerings, their customer bases and their reach – and all without the typical overheads. Virtual services break down barriers to getting started, giving entrepreneurs a head-start in the market.

“Helping a new company get started with their business plan is what I love most about PrideGroupCo and the services we provide,” says Brian.

A start-up’s trajectory can be traced back to its very beginnings, which is why it’s essential to start things off right.

“Business is like life. Every decision has an outcome that will drive your future – so it pays to remember those outcomes and decisions.”

Brian speaks from both a business and personal perspective. Having been diagnosed with late stage-four cancer at the age of just 38, he is a proud survivor who knows the importance of living according to your core values.

For Brian these are vision, authenticity, perseverance and a willingness to adapt to the changes that life inevitably brings.

Brian is passionate about leading from the heart in all aspects of life. When away from the office, Brian embraces family life, traveling, spending time at their vacation home in Belize with family and friends or watching the New Orleans Saints play. Though it’s hard to pick a favorite family tradition, he can’t go past a movie on Christmas Day with his family.

“We have fun arguing over whether we should watch it on Christmas Day or Christmas Eve,” he says.

Connect with Brian on LinkedIn or learn more of his story in his book, The Nice Entrepreneur (also available in soft cover and e-reader formats on Amazon and Barnes & Noble).